Action Auto is Rated No1 Dealership in Zambia

From left to right: Jackie Kazembe - Vehicle Sales Executive, Joseph Felemenga – Parts Manager, Lilia Samui – Sales & Marketing Manager, Michael Bentley – Dealer Principal, Gurinder Pal Singh – Chief Financial Officer, Vincent Muyunda – Senior Accountant, Johnson Siwale – Workshops Foreman, Akhil Patel – Vehicle Sales Executive.

From left to right: Jackie Kazembe - Vehicle Sales Executive, Joseph Felemenga – Parts Manager, Lilia Samui – Sales & Marketing Manager, Michael Bentley – Dealer Principal, Gurinder Pal Singh – Chief Financial Officer, Vincent Muyunda – Senior Accountant, Johnson Siwale – Workshops Foreman, Akhil Patel – Vehicle Sales Executive.

Action Auto Management and Staff were once again recognized by PMR.africa at this years’ Business Leaders Breakfast held on the 29th of April 2016 in Lusaka, Zambia.

The Action Auto Team, who walked off with the Golden Arrow Award last year in the Motor Vehicle Dealerships Category, this time around scooped the highest award in the category (and overall), Diamond Arrow Award.

According to PMR.africa, the company was rated 4.14 out of a possible 5.00 score by a random, regional sample of 110 respondents comprising of CEOs, MDs, business owners, company directors and managers and government officials all based in Zambia.

The PMR.africa Awards, managed by the team behind PMR.africa magazine, set out to recognise excellence and to set a benchmark for various sectors of the Zambian marketplace. The awards are the culmination of a research process through which companies and institutions are rated based on respondents’ perceptions with a strong focus on evaluating and measuring customer service and customer satisfaction.

Action Auto Dealer Principal, Michael Bentley, said winning the Diamond Arrow is an accolade and he  paid homage to the dedication and hard work put in by the team.

“This is a vote of confidence, recognition, and appreciation from our Customers, Peers and Stakeholders. This recognition has given us a wonderful boost in the face of the challenging and competitive environment in which we operate – we are thrilled!" added Mr Bentley.