GM delivers its second consecutive year of record global sales
General Motors Co. (NYSE: GM) is reporting its second consecutive year of record global sales. In 2014, the company and its dealers delivered 9 924 880 vehicles around the world, surpassing by 2 percent the record set in 2013.
“GM is making solid progress and has good momentum. Our customer focus, the new cars, trucks and crossovers we launched in China and North America, technologies like OnStar with 4GLTE and the revitalisation underway at Opel helped us achieve another record year, despite very challenging market conditions in different parts of the world,” said GM CEO Mary Barra.
Among GM’s major launches are the new Opel Corsa, which arrives in European showrooms later this month and the Chevrolet Trax small crossover in the United States, which began arriving in showrooms in December 2014. In addition, GM is increasing U.S. production of the Chevrolet Colorado and GMC Canyon mid-size pickups, which launched late last year. Launches in China include three Chevrolets, two Buicks and two Cadillacs. OnStar is also expanding into Europe and launching 4GLTE service in China.
Deliveries in North America rose 6 percent in 2014 to 3 412 714 units and the company’s estimated market share of 16.9 percent was equal to 2013.
The redesigned full-size pickups and large SUVs introduced by Chevrolet and GMC starting in the second half of 2013, along with the Cadillac Escalade, were major contributors to the company’s success in North America. Dealers delivered almost 1 million units in the United States alone, up 11 percent year over year, which helped drive average transaction prices to a full-year record of nearly $33 900, up about $2 600 from 2013, according to J.D. Power PIN estimates.
Deliveries in China rose 12 percent to a record 3 539 972 and the company’s estimated market share increased 0.6 percentage points to 14.8 percent. Chevrolet, Cadillac, Buick, Wuling and Baojun all set annual sales records.
GM and its joint ventures expanded their line-up with several new and refreshed models in China, including the Buick Envision premium midsize SUV, Chevrolet Trax and Sail 3 family car, Cadillac ATS-L luxury sport sedan and Baojun 730 family vehicle.
Global Sales Highlights (vs. 2013)
• Chevrolet sales in China were up 10 percent to a record 717 007 units, sales in the United States were up 4 percent to more than 2 million units and the brand was the market leader in South America. Global sales were down 4 percent, reflecting Chevrolet’s repositioning in Europe and weak industry conditions in a number of the brand’s major markets.
• Cadillac increased its sales 5 percent on the strength of a 47 percent increase in China, where sales reached a record 73 500 units.
• Buick delivered nearly 1.2 million vehicles, with sales in North America and China both up 13 percent. In the United States, the Buick Encore has become the industry’s best-selling small crossover. On a global basis, the Encore ended 2014 with sales of 138 218 units, up 42 percent.
• Opel/Vauxhall delivered almost 1.1 million vehicles in Europe in 2014, and had its highest sales and market share since 2011. Sales in the region were up 3.4 percent, which nearly doubled the industry’s 1.8 percent increase. Sales were up in 16 European countries.
In the United States, Chevrolet and GMC increased their combined share of the retail market for large pickups by a full percentage point to 38.9 percent. The brands’ retail share in the large SUV segment was up 7.8 points to 74.7 percent.