Isuzu Mu-X Destined For Africa

PORT ELIZABETH – Isuzu Motors South Africa (IMSAf) announced today that they will be entering the Sports Utility Vehicle (SUV) segment with the introduction of the popular Isuzu mu-X into the South African and Sub-Saharan Africa market in the second half of the year.

The mu-X will be a new entry in the SUV segment for Isuzu, since the introduction of the Trooper and Frontier in 1992 and 1998, says Dominic Rimmer, Executive Technical Services. "This great product, which has been favourable with customers around the world, will extend the Isuzu product offering giving customers an option to choose between the rugged and capable Isuzu pick-up and a sophisticated Isuzu SUV for both work and leisure, ensuring they are catered for in the Isuzu family."

The Isuzu mu-X, Isuzu’s refined yet robust SUV, has a long proud history of performance behind it. The mu-X is currently sold in nine countries with a market share leadership in the SUV-D segment in Australia. "We are excited about the addition of the mu-X into the Isuzu portfolio, offering customers a SUV originating from a strong brand that is trusted and known for reliability by South Africans."

This superior SUV will assume Isuzu’s rich DNA backed by decades of experience in diesel engine technology. The mu-X of is powered by Isuzu’s proven 3-litre engine and six speed transmission. The car-like handling with exceptional ride comfort supported by a 5-link rear suspension. In addition, the seven seat configurations with adequate passenger legroom promise a comfortable ride for the family whether on road or off the beaten track.

Rimmer said the Isuzu mu-X model line-up, specification and pricing will be announced closer to the time of launch.

About Isuzu South Africa
Isuzu Motors was established in 1937 in Japan. As a leading manufacturer of commercial vehicles and top tier manufacturer of diesel engines, Isuzu products benefit people in more than 100 markets across the globe. Since the introduction of Isuzu in South Africa in 1972, more than a half million pick-ups have been built in this market. Today, Isuzu remains one of South Africa’s leading commercial vehicle brands and has become renowned for its durability and reliability. For more information on Isuzu products visit www.isuzu.co.za