ISUZU Tops Ipsos Quality Awards


Isuzu was named one of the top performing brands by customers in the latest Ipsos Quality Awards for sales and service experience in the Light Commercial Vehicle segment.

The coveted Ipsos awards measure the vehicle owners’ satisfaction when purchasing and servicing a vehicle and recognition is given to top achievers in the following categories:

·         Passenger Vehicle (PC) Purchasing Experience

·         PC Servicing Experience

·         Light Commercial Vehicle (LCV) Purchasing Experience

·         LCV Servicing Experience

Isuzu scooped two gold awards, one for Purchasing Experience (LCV) and one for Servicing Experience (LCV) and after achieving gold four years in a row, Isuzu earned the platinum award for consistently achieving excellence in the LCV Purchasing Experience.

Brian Olson, General Motors Sub Saharan South Africa Vice President of Sales, Service and Marketing, commended the sales and after sales teams for excellent performance.

“Putting the customer at the centre of everything we do, is one of our core values and we are pleased that Isuzu delivered on this promise. We continuously strive to meet and exceed our customers’ expectations and the IPSOS Award is testimony to this,” said Olson.

The legendary Isuzu KB is proudly built at GMSA’s plant in Port Elizabeth for almost 40 years. “Our skilled workforce knows what it takes to build a bakkie. Over the decades the men and women on the lines have repeatedly proven their ability to not only build in durability, but quality too,” said Olson.

He further explained that GMSA spends more than 60 000 hours per year to train sales and technical staff with critical skills necessary to deal with customers and products and to improve the overall quality of customer experience. “We pride ourselves in supporting our customers and their Isuzu’s with factory trained technicians, using only Genuine parts in our bakkies. Isuzu has an outstanding reputation for being trustworthy and reliable. We are committed to provide our customers with service of the highest standard,” said Olson.

Ipsos, which is one of the world’s largest market research companies, has been conducting syndicated market research on behalf of the South African automotive industry since 1991, albeit under various names: Proactive Marketing, Synovate and Ipsos.