Action Auto launches new SUV, the Isuzu mu-X onto the Zambian Market

We are delighted to have launched the Isuzu mu-X SUV onto the Zambian Market at a colorful event at the Polo Club on the evening of 15th November 2018.

The mu-X will be a new entry in the SUV segment for Isuzu following more than 20 years of Pickup and Truck offerings onto the Zambian market by Action Auto.

MU-X stands for Multi-purpose Utility X-crossover and is a refined yet robust SUV having a long proud history of performance behind it, with its first Introduction in Thailand in 2013 and has since been sold in several countries around the world, now to Include Zambia.

This superior SUV has assumed Isuzu’s rich DNA backed by decades of Isuzu experience in Diesel Technology. The mu-X is powered by Isuzu’s proven 3-Litre Engine, packed with active safety features. The car-like handling with exceptional ride comfort is supported by a 5-Link Rear Suspension.

“We are extremely excited to add the mu-X to our lineup and to provide our customers with an option to choose between the rugged and capable Isuzu Pickup and a sophisticated SUV, for both work and leisure ensuring our customer is catered for in the Isuzu Family”, says Action Auto Managing Director/ Dealer Principal, Michael Bentley before the unveiling of the vehicle.

The mu-X offers tremendous value to Customers with Class Leading Safety Features. “This is a class-leading vehicle offering ample passenger legroom promises a comfortable ride for the family whether on road, or off the beaten track and we believe the vehicle offers other features far superior to anything in the marketplace,” said Bentley. “We expect Zambia to be taken by storm by this offering, and look forward to taking over the Middle-Size SUV market in 2019 as we have done with the pickup segment this year; Isuzu now 2nd place!”

“The Isuzu mu-X will be retailing at $78,500.00, but we are offering a special launch deal of $69,999.00 all-inclusive of taxes and $44,700.00 Duty Free. We have had an exceptional response so far!”